Privacy policy

Privacy Policy

Last updated: September 11, 2025

The Alpha Collective operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). The Alpha Collective is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term “personal information,” we refer to information that identifies or can reasonably be linked to you or another person. Personal information does not include anonymous or de-identified data that cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, depending on how you interact with the Services and as permitted or required by applicable law:

Contact details — name, billing/shipping address, phone number, and email address.
Financial information — credit/debit card numbers, transaction details, and payment confirmations.
Account information — username, password, preferences, and account settings.
Transaction information — items viewed, added to cart, wishlisted, purchased, returned, or exchanged.
Communications — messages or information you provide when contacting customer support.
Device information — browser, network, IP address, and device identifiers.
Usage information — how and when you interact with our Services and navigate our website.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you, including when you create an account, make a purchase, or contact us.
Automatically, through cookies and similar technologies when using our website.
From service providers, who collect or process data on our behalf (e.g., payment, shipping, analytics).
From business partners or third parties, as permitted by law.

How We Use Your Personal Information

Depending on how you interact with us, we may use your personal information for the following purposes:

Provide and Improve the Services — process your orders, manage your account, fulfill transactions, arrange shipping, and enhance your shopping experience.
Marketing and Advertising — send promotional emails or show personalized ads based on your activity.
Security and Fraud Prevention — authenticate accounts, detect and prevent fraudulent or malicious activity.
Customer Communication — respond to inquiries, offer support, and maintain our relationship with you.
Legal Compliance — meet legal obligations, respond to lawful requests, and enforce our policies.

How We Disclose Personal Information

We may disclose your personal information in the following cases:

With Shopify and trusted service providers (IT, payment, analytics, shipping, etc.).
With marketing partners to deliver personalized ads and promotions.
When you consent or request disclosure (e.g., through social integrations).
With our affiliates or in connection with a business transaction (e.g., merger or acquisition).
To comply with legal obligations or protect our rights.

Relationship with Shopify

Our store is hosted by Shopify, which collects and processes personal information to help us operate our Services. Information submitted to our store may be shared with Shopify and other third parties outside your country of residence.

Shopify may use aggregated merchant data to improve its services and provide enhanced merchant features. To learn more, visit the Shopify Privacy Policy and the Shopify Privacy Portal.

Third-Party Websites and Links

Our Services may include links to third-party websites. We are not responsible for the privacy, security, or content of such websites. We encourage you to review their privacy policies before providing any information.

Children’s Data

Our Services are not directed to children, and we do not knowingly collect personal information from individuals under the legal age of majority in their jurisdiction. If you believe a child has provided us their information, please contact us at support@joinalphacollective.com to request deletion.

Security and Retention

We implement reasonable security measures to protect your personal information. However, no online transmission is completely secure.

We retain your information only as long as necessary to fulfill the purposes outlined in this policy or to comply with legal obligations.

Your Rights and Choices

Depending on your location, you may have the following rights:

Access / Know — request information about the personal data we hold about you.
Delete — request deletion of your personal data.
Correct — request correction of inaccurate data.
Portability — receive a copy of your data in a portable format.
Opt-Out — object to data sharing or targeted advertising.

To exercise these rights, contact us at support@joinalphacollective.com. We may request verification of your identity before processing your request.

International Transfers

Your information may be transferred outside your country of residence. When we transfer data from the EU or UK, we rely on recognized transfer mechanisms such as the EU Standard Contractual Clauses or other legally recognized safeguards.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for legal reasons. Updates will be posted here with the new “Last updated” date.